Essentials of marketing research Dillon, William R. creator Madden, Thomas Firtle, Neil H. text ilu Homewood, IL Irwin 1993 1st ed. monographic eng
print
xviii, 556 p. : ill. ; 26 cm. Business general William R. Dillon, Thomas Madden, Neil H. Firtle Includes bibliographical references. 1996-10-03 mkt Marketing research 658.83 The Irwin series in marketing 0256134480 BD-DhIUB 110328 00002808