TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas
AU  - Firtle,Neil H.
TI  - Essentials of marketing research
T2  - The Irwin series in marketing
SN  - 0256134480
U1  - 658.83 19
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing research
KW  - Spines
N1  - Includes bibliographical references; mkt
N2  - Business
ER  -