TY  - BOOK
AU  - Ries,AI
AU  - Trout,Jack
TI  - Bottom-up marketing
SN  - 0070527334
U1  - 658.8 19
PY  - 1989///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Marketing
KW  - Spines
KW  - Advertisement
N1  - mkt
N2  - Business
ER  -