TY  - BOOK
AU  - Arens,William F.
AU  - Bovee,Courtland L.
TI  - Contemporary advertising
T2  - The Irwin series in marketing
SN  - 025613412X
U1  - 659.1 19
PY  - 1994///
CY  - Burr Ridge, IL.
PB  - IRWIN
KW  - Publicity
KW  - Spines
N1  - Includes bibliographical references and index; mkt
N2  - Business
ER  -