TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action: instructor's manual  
SN  - 0538844639
U1  - 658.8342 19
PY  - 1995///
CY  - Ohio
PB  - South-Western College Publishing
KW  - Consumers
KW  - Spines
KW  - Marketing
KW  - Psychology
KW  - Manuals
KW  - Teachers
N1  - mkt
N2  - Business
ER  -