TY  - BOOK
AU  - Kotabe,Massaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 0471592889 :
U1  - 658.848 19
PY  - 1998///
CY  - New York
PB  - John Wiley and Sons, Inc.
KW  - Exports
KW  - Spines
KW  - Marketing management
KW  - International level
KW  - International marketing
N1  - Includes index; ib
N2  - Business
ER  -