TY  - BOOK
AU  - Bergstrom,Jennifer Romano
AU  - Schall,Andrew Jonathan
TI  - Eye tracking in user experience design
SN  - 9780124167094
AV  - QA76.9.H85 E974 2014eb
U1  - 004.01/9 23
PY  - 2014///
CY  - Waltham, MA
PB  - Morgan Kaufmann
KW  - Human-computer interaction
KW  - Visual perception
KW  - Eye
KW  - Movements
KW  - Eye tracking
KW  - User interfaces (Computer systems)
KW  - Electronic books
KW  - lcsh
N1  - Title from title screen; Includes bibliographical references and index; Chapter 1: Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom -- Chapter 2: Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips -- Chapter 3: Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach -- Chapter 4: Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill -- Chapter 5: Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom -- Chapter 6: Information Architecture and Web Navigation, by Andrew Schall -- Chapter 7: Web Content, by Ian Everdell -- Chapter 8: Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot -- Chapter 9: Social Media, by Lorenzo Burridge -- Chapter 10: Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl -- Chapter 11: Gaming, by Veronica Zammitto and Karl Steiner -- Chapter 12: Older Adults, by Eugene Loos and Jennifer Romano Bergstrom -- Chapter 13: Low Literacy Users, by Angela Colter and Kathryn Summers -- Chapter 14: The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom; Text; cse; Available also in a print ed
N2  - Computer science; This book explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. --
UR  - http://www.sciencedirect.com/science/book/9780124081383
ER  -