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McDaniel, Carl
936
Marketing Research Essentials /
Carl McDaniel, Roger Gates
4th ed.
Hoboken, NJ :
John Wiley and Sons, Inc,
2004.
xxv, 420p. :
illus ;
25cm + 1 CD-ROM (4 3/4 in.)
Business
2005\11\10
Marketing Research
Spines
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Gates, Roger
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