TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger
TI  - Marketing Research Essentials
SN  - 0471448451 :
U1  - 658.83 19
PY  - 2004///
CY  - Hoboken, NJ
PB  - John Wiley and Sons, Inc
KW  - Marketing Research
KW  - Spines
N1  - ib
N2  - Business
ER  -