TY  - BOOK
AU  - Gattiker,Urs E.
TI  - Social media audit: measure for impact 
T2  - Springer Briefs in Computer Science
SN  - 9781461436027
U1  - 302.231 23
PY  - 2013///
CY  - New York
PB  - Springer
KW  - Social media
KW  - Auditing
KW  - Internet marketing
N1  - Includes index; Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions; mkt
ER  -