TY  - BOOK
AU  - Cravens,David W
AU  - Piercy,Nigel F
TI  - Strategic Marketing
T2  - McGraw-Hill\Irwin Series in Marketing
SN  - 0071244328 :
U1  - 658.802 19
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Spines
KW  - Decision Making
KW  - Management
N1  - mkt
N2  - Business
ER  -