TY  - BOOK
AU  - Nightingale,Virginia
TI  - The handbook of media audiences
T2  - Global media and communication handbook series (iamcr)
SN  - 9781405184182 (hardback)
U1  - 302.23 22
PY  - 2014///
CY  - Malden
PB  - Wiley-Blackwell
KW  - Mass media
KW  - Audiences
KW  - Mass media and culture
KW  - SOCIAL SCIENCE / Media Studies
KW  - bisacsh
N1  - Includes bibliographical references and index; cse
N2  - "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
ER  -