TY  - BOOK
AU  - Baesens,Bart
TI  - Analytics in a big data world: the essential guide to data science and its applications 
T2  - Wiley & SAS business series
SN  - 9781119204183
AV  - HD30.215 
U1  - 658.4/038 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Big data
KW  - Management
KW  - Statistical methods
KW  - Data processing
KW  - Decision making
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Big Data and Analytics -- Data Collection, Sampling, and Preprocessing -- Predictive Analytics -- Descriptive Analytics -- Survival Analysis -- Social Network Analytics -- Analytics: Putting It All to Work -- Example Applications; ecn
N2  - The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really
UR  - http://dx.doi.org/10.1002/9781119204183
ER  -