TY  - BOOK
AU  - Prabhu,Jaideep C.
AU  - Sheth,Jagdish N.
AU  - Rangan,Katsuri
AU  - Mannan,Abdul
AU  - Andaleeb,Syed Saad
AU  - Hasan,Khalid
TI  - Strategic marketing management in Asia: case studies and lessons across industries 
SN  - 9781786357465
U1  - 658.80095 23
PY  - 2017///]
CY  - Bingley, UK, North America
PB  - Emerald
KW  - Marketing
KW  - Asia
KW  - Management
KW  - Branding (Marketing)
KW  - fast
N1  - Includes bibliographical references (pages 527-552); Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff -- Market segmentation, targeting, and positioning / Syed Saad Andaleeb -- Product decisions / Murali Manohar Bhupathi -- New product development / Ehsan ul Haque and Khalid Hasan -- Packaging / Khandoker Mahmudur Rahman -- Branding and brand management / Bushan D. Sudhakar -- Consumer behavior and the anatomy of a brand / Uditha Liyanage -- Services marketing / Syed Saad Andaleeb -- Pricing strategy / Rajesh C. Jampala -- Integrated marketing channels / Saroj Kumar Datta and Shamindra Nath Sanyal -- Integrated marketing communications / Murali Manohar Bhupathi -- Sales force management / J. Clement Sudhahar -- Social marketing and social business / Khalid Hasan -- Rural marketing / Anurudra Bhanot; mkt
ER  -