TY  - BOOK
AU  - Mandel-Campbell,Andrea
TI  - Why Mexicans don't drink Molson: rescuing Canadian business from the suds of global obscurity 
SN  - 9781553652250 (bound)
U1  - 382.0971 22
PY  - 2007///
CY  - Vancouver
PB  - Douglas & McIntyre
KW  - Competition
KW  - Canada
KW  - Competition, International
KW  - Business enterprises
KW  - Corporate culture
KW  - Globalization
KW  - Economic aspects
KW  - Export marketing
KW  - Commerce
N1  - Includes bibliographical references (p. 313-320) and index; fin
ER  -