TY - BOOK AU - Ziglar,Zig TI - The Art of Selling: what every sales professional needs to know SN - 9788184952100 U1 - 658.85 22 PY - 2014/// CY - Mumbai PB - Jaico Publishing House. KW - Selling KW - Success in business KW - Leadership N1 - You made the right choice -- Important skills for today's sales professional -- Finding someone willing to buy -- Dealing effectively with call reluctance -- Sell by design, not by chance -- Questions are the answer : need analysis -- Conducting the comfortable interview -- Making the lights go on : need awareness -- Selling to people's problems : need solution -- The ABC's of closing sales : need satisfaction -- Closing more sales more often -- Beyond customer "service" to customer "satisfaction" -- Gaining control of your time and your life ER -