TY  - BOOK
AU  - Batra,G.S
AU  - Dangwal,R.C (editors)
TI  - Marketing Management: new paradigms  
SN  - 8176291099 :
U1  - 658.8 19
PY  - 1999///
CY  - New Delhi
PB  - Deep and Deep Publiscations Private Limited
KW  - Marketing
KW  - Spines
KW  - Management
N1  - ib
N2  - Business
ER  -