TY  - BOOK
AU  - Zeithaml,VallarieA
AU  - Bitner,Mary Jo
TI  - Services marketing: integrating customer focus across the firm  
SN  - 0070435561 :
U1  - 658.8 19
PY  - 2000///
CY  - NewDelhi
PB  - Tata Mcgraw-Hill Publishing Company Limited
KW  - Marketing
KW  - Spines
KW  - Services industry
N1  - Includes Index; mkt
N2  - Business
ER  -