TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,H.David
TI  - Cases in global marketing strategies
SN  - 061807192x
U1  - 658.8480722 19
PY  - 2001///
CY  - Boston, Mass
PB  - Houghton Mifflin Company
KW  - Market management
KW  - Spines
KW  - Marketing
KW  - Case studies
KW  - International marketing
N1  - Includes bibliographical references and index; gsg
N2  - Business
ER  -