TY - BOOK AU - Cateora,Philip R AU - Graham,John L TI - International marketing SN - 0071123121 : U1 - 658.848 19 PY - 2002/// CY - New York PB - McGraw-Hill Companies, Inc KW - International trade KW - Spines KW - Marketing N1 - Includes bibliographical references and inexes; ib N2 - Business ER -