TY  - BOOK
TI  - Ethnography for Marketers: a guide to consumer immersion  
SN  - 0761969470 :
U1  - 658.834 19
PY  - 2006///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Consumer Behavior
KW  - Spines
KW  - Business Anthropology
KW  - Marketing Research
KW  - Consumer's Preference
N1  - ib
N2  - Business
ER  -