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Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

by McDonald, Malcolm [author.] | Payne, Adrian [author.] | Frow, Pennie [author.].

Edition: Third edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011Online access: Wiley Online Library Availability: No items available.
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2.
Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen.

by Ellery, Tony | Hansen, Neal.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, ©2012Online access: Wiley Online Library Availability: No items available.
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