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Analytics and dynamic customer strategy : big profits from big data / John F. (Jeff) Tanner, Jr.
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Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka.
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Behavioral marketing : delivering personalized experiences at scale / Dave Walters ; foreword by Bill Nussey.
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Beyond the familiar : long-term growth through customer focus and innovation / by Patrick Barwise and Seán Meehan.
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Chief customer officer 2.0 : how to build your customer-driven growth engine / Jeanne Bliss.
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The experience : the 5 principles of Disney service and relationship excellence / Bruce Loeffler and Brian T. Church.
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Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling / Jeb Blount.
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Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson.
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Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.
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Service design for business : a practical guide to optimizing the customer experience / Ben Reason, Lavrans Løvlie, Melvin Brand Flu.
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Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen.
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