IUB Library OPAC
Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
Material type:
TextPublication details: London: Duke University Press, 2013 Description: xiv, 322 p. ; ill. ; 23 cmISBN: 9780822353515 (cloth : alk. paper); 9780822353638 (pbk. : alk. paper)Subject(s): Hello Kitty (Fictitious character) | Exports -- Japan | Character merchandising | Globalization | Japan -- CommerceDDC classification: 306.3 | Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Read Japan Project | 306.3 Y24p (Browse shelf(Opens below)) | 2013 | 01 | Available | G000495 |
Includes bibliographical references (p. 299-312) and index.
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
Library Read Japan Project
Embassy of Japan in Bangladesh