IUB Library OPAC
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| 1. |
Analysis for Marketing Planning / Donald R Lehmann, Russell S Winer
by Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Boston : McGraw-Hill, 2005Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 L523a.
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| 3. |
Sales forecasting management / John T. Mentzer, Carol C. Bienstock
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Thousand Oaks : SAGE Publications, 1998Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.818 M549s.
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| 4. |
What's in a Name? : advertising and the concept of brands / John Philip Jones, Jan S Slater
by Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 2003Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 J77w.
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