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Advertising : a cultural economy / Liz McFall by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : Sage Publications, 2004
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Reference Stacks 659.1 M478a.
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Advertising : theory and practice / C H Sandage, Vernon Fryburger, Kim Rotzoll by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: India : Virender Kumar Arya, 1996
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 194a.
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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New York : Prentice Hall International, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 659.9 W456a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.9 W456a. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (3).
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Advertising inside out / Philip Kleinman by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : W.H. Allen, 1977
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 K64a.
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Advertising management / David A Aaker, John G Myers by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Jersey : Prentce hall,Inc.,, 1975
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A112a.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B334a.
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Advertising, Marketing and Sales Management / Devendra Thakur by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Deep and Deep Publications, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A244.
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Advertising Today : the Indian context / Sarojit Datta by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Calcutta : Profile Publishers, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10954 D234a.
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Contemporary advertising / William F. Arens by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Boston : Irwin\McGraw-Hill, 1999
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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Fundamental of advertising research / Fletcher, Thomas A Bowers by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Belmont, California : Wadsworth Publishing Company, 1988
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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