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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-Material type: Text

TextPublication details: Boston : Pearson, c2015. Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: 9780132664257 (hbk.); 9789332542204Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7 | K45 2013

List(s) this item appears in: Management

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Title notes ( 1 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reserve Shelf	Non-fiction	658.827 K2919b 2015 (Browse shelf(Opens below))	1	Available		023724

Total holds: 0

Includes bibliographical references and index.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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