Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: Boston : Pearson, c2015.Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN:- 9780132664257 (hbk.)
- 9789332542204
- 658.8/27 23
- HD69.B7 K45 2013
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reserve Shelf | Non-fiction | 658.827 K2919b 2015 (Browse shelf(Opens below)) | 1 | Not For Loan | 023724 |
Total holds: 0
Includes bibliographical references and index.