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Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.

By: Material type: TextPublication details: London: Duke University Press, 2013Description: xiv, 322 p. ; ill. ; 23 cmISBN:
  • 9780822353515 (cloth : alk. paper)
  • 9780822353638 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 306.3 23 Y24p
Contents:
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
List(s) this item appears in: New Arrivals July - September 2024
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Holdings
Item type Current library Call number Vol info Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Read Japan Project 306.3 Y24p (Browse shelf(Opens below)) 2013 01 Available G000495
Total holds: 0

Includes bibliographical references (p. 299-312) and index.

Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.

Library Read Japan Project

Embassy of Japan in Bangladesh

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