IUB Library OPAC
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| 1. |
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
by Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Englewood Cliffs, NJ : Prentice-Hall, 1991Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8342 S332c.
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| 2. |
Consumers / Eric Arnould, Linda Price, George Zinkhan
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Boston : McGraw-Hill, 2002Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 A752c.
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| 3. |
Japanese Consumer Behavior : from worker bees to wary shoppers / John McCreery
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Richmond : Curzon, 2000Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83430952 M479j.
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| 4. |
Marketing Research : an applied orientation / Naresh K Malhotra
by Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 2004Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (7)Location, call number: Book Cart 658.83 M249m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83 M249m.
Lists:
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| 5. |
Microeconomics and behavior / Robert H. Frank
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New York : McGraw-Hill Inc., 1991Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 338.5 F828m.
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| 6. |
Rural Marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Response Books, 2002Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8700954091734 V434r.
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| 7. |
Understanding Consumers : building powerful brands using consumer research / M. G Parameswaran
by Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.834 P222u.
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