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Global marketing management : cases and readings / edited by Robert D. Buzzell, Quelch, Christopher A. Bartlett by

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: General;

Publication details: Readings, Mass. : Addison-Wesley Publishing Company, 1995

Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (9)Location, call number: General Stacks 658.848 G562, ...

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Global marketing management / Warren J. Keegan by

Keegan, Warren J

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: General;

Publication details: New Delhi : Prentice-Hall of India Private Limited, 1995

Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 K26g, ...

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The Handbook of International Market Research Techniques / Robin J (editor) Birn by

Birn, Robin J (editor)

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: General;

Publication details: New Delhi : Kogan Page India Private Limited, 2003

Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 H236.

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SBE-Marketing.

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International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham by

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: General;

Publication details: Boston : Irwin\McGraw-Hill, 1997

Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 M528i.

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SBE-Marketing.

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International financial markets and the term / Piet Sercu, Raman Uppal by

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: General;

Publication details: London : South-Western College Publishing, 1992

Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 332.1 S483i.

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International Global Marketing:concepts and cases / Meloan Graham by

Graham, Meloan

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: General;

Publication details: USA : IRWIN, 1995

Availability: No items available.

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SBE-Marketing.

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International marketing : strategy, planning, market entry and implementation / Roger Bennett by

Bennett, Roger

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: General;

Publication details: New York : KOGAN, 1998

Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 B471i.

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