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26.
Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 659.1 B427a, ...
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27.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1999
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 R961k.
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28.
Managing corporate social responsibility : a communication approach / W. Timothy Coombs, Sherry J. Holladay. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Malden, MA : Wiley-Blackwell, 2011
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30.
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Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt by Series: McGraw-Hill series in marketing and advertising
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1963
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 L933m.
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31.
The New world of advertising
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Crain Books, 1975
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 N532.
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32.
NTC'S Dictionary of Advertising / Jack G. Wiechmann by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Illinois : NTC Publishing Group, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.103 W642n.
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33.
Discourse Guy Cook. by Series: Interface (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Oxford University Press 2009
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 401.41 C771d 1989.
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34.
The PR masterclass : how to develop a public relations strategy that works! / Alex Singleton. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, [2013]Copyright date: ©2014
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35.
Promotional culture : advertising, ideology and symbolic expression / Wernick by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Sage Publications, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.101 W496p..
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36.
Social Communication in Advertising : consumption in the mediated marketplace / Leiss,William [et. al.] by
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Routledge, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1042 S678.
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37.
Son of the mask [videorecording(DVD)] / New Line Cinema ; Radar Pictures, Inc. ; Dark Horse Entertainment ; produced by Erica Huggins, Scott Kroopf ; written by Lance Khazei ; directed by Lawrence Guterman. by Series: New Line platinum series
Material type: Film Film; Type of visual material: videorecording ; Audience: Juvenile;
Publication details: [United States] : Burbank, CA : New Line Home Entertainment ; Distributed by Warner Home Video, c2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Movie Shelf DVD00159.
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38.
Strategic Advertising Campaigns / Don E Schultz, Beth E Barnes by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Lincolnwood(Chicago) : NTC Business Books, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.113 S387s.
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39.
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Superbrands Bangladesh: n insight into some of Bangladesh's strongest brands. by
Material type: Text Text; Format: print
Publication details: Dhaka: Bangla Superbrands Ltd., c2010-
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827095492 S959 2010.
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40.
ThePerfect Sales Piece:a complete do it yourself guide to creating brochures,catalogs,fliers, and pamphlets / Robert W. Bly by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons,Inc., 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.133 B661t.
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