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1.
Contemporary advertising / William F. Arens by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin\McGraw-Hill, 1999
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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2.
Contemporary advertising / Courtland L. Bovee, William F. Arens by Series: The Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1992
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 B783c.
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3.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2011
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 A681c 2011.
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4.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2013
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 A6816c 2013.
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