Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketing and advertisingPublication details: New York : McGraw-Hill Book Company, 1963.Edition: 1st edDescription: xi, 399 p. : ill. ; 23.5 cmSubject(s): DDC classification:
  • 659.1 19
Subject: Business
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 659.1 L933m (Browse shelf(Opens below)) 1 Available 003078
Total holds: 0

Business

1995-11-15

Marketing