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	1.	No cover image available Advertiseing that works : how to create a wining advertising program for your company / Robert Fearon by Fearon, Robert Series: The Entrepreneur'ss guide series ; . Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Capital Books International, 1992 Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1). Place hold Request article
	2.	Advertising : a cultural economy / Liz McFall by McFall, Liz Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Sage Publications, 2004 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Reference Stacks 659.1 M478a. Place hold Request article
	3.	Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty by Wells, William Burnett, John Moriarty, Sandra Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : Prentice Hall International, Inc., 1998 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 659.9 W456a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.9 W456a. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (3). Place hold Request article
	4.	Advertising inside out / Philip Kleinman by Kleinman, Philip Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : W.H. Allen, 1977 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 K64a. Place hold Request article
	5.	Advertising management / David A Aaker, John G Myers by Aaker, David A Myers, John G Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Jersey : Prentce hall,Inc.,, 1975 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A112a. Lists: Human resource Management, Management. Place hold Request article
	6.	Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Prentice-Hall of India Private Limited, 1996 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B334a. Lists: Management. Place hold Request article
	7.	Advertising, management, and society : a business point of view / Francesco M. Nicosia by Nicosia, Francesco M Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill Book company, 1974 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10973 N661a. Lists: Human resource Management, Management. Place hold Request article
	8.	No cover image available Advertising Today : the Indian context / Sarojit Datta by Datta, Sarojit Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Calcutta : Profile Publishers, 1998 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.10954 D234a. Place hold Request article
	9.	Contemporary advertising / William F. Arens by Arens, William F Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : Irwin\McGraw-Hill, 1999 Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1). Place hold Request article
	10.	Fundamental of advertising research / Fletcher, Thomas A Bowers by Fletcher; Alan D Bowers, Thomas A Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Belmont, California : Wadsworth Publishing Company, 1988 Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1). Request article
	11.	Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch by Belch, George E Belch, Michael Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Chicago : Irwin, 1995 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 659.1 B427a, ... Lists: Marketing. Place hold Request article
	12.	Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane by Russell, J. Thomas Lane, W. Ronald Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : Prentice Hall International, Inc., 1999 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 R961k. Place hold Request article
	13.	No cover image available Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt by Lucas, Darrell Blaine Britt, Steuart Henderson Series: McGraw-Hill series in marketing and advertising Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill Book Company, 1963 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 L933m. Lists: Marketing. Place hold Request article
	14.	NTC'S Dictionary of Advertising / Jack G. Wiechmann by Wiechmann, Jack G Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Illinois : NTC Publishing Group, 1998 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.103 W642n. Place hold Request article
	15.	Promotional culture : advertising, ideology and symbolic expression / Wernick by Wernick; ndrew Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Sage Publications, 1991 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.101 W496p.. Place hold Request article
	16.	Strategic Advertising Campaigns / Don E Schultz, Beth E Barnes by Schultz, Don E Barnes, Beth E Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Lincolnwood(Chicago) : NTC Business Books, 1995 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.113 S387s. Place hold Request article
	17.	ThePerfect Sales Piece:a complete do it yourself guide to creating brochures,catalogs,fliers, and pamphlets / Robert W. Bly by Bly, Robert W Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : John Wiley and Sons,Inc., 1994 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.133 B661t. Place hold Request article

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