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Strategic marketing management in Asia : case studies and lessons across industries / foreword by Jaideep Prabhu, University of Cambridge, UK ; endorsements by Jagdish Sheth, Emory University, USA, Katsuri Rangan, Harvard Business School, USA, Abdul Mannan, University Grants Commission, Bangladesh ; edited by Syed Saad Andaleeb, Khalid Hasan, The Nielsen Company; ResInt Canada. by
- Prabhu, Jaideep C [author of foreword.]
- Sheth, Jagdish N
- Rangan, Katsuri
- Mannan, Abdul
- Andaleeb, Syed Saad [editor,, contributor.]
- Hasan, Khalid (Social surveyor) [editor,, contributor.]
Edition: First edition.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Bingley, UK ; North America : Emerald, [2017]Copyright date: ©2017
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 658.80095 A5433s 2017, ...
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