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1.
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddle River : Pearson Education, 2007
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 S333c.
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2.
Consumer Behavior / Leon G. Schiffman by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Pearson Education, 2004
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (5).
3.
Consumer behavior / John C Mowen, Michael Minor by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice-Hall International, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 M936c.
4.
Consumer behavior : advances and applications in marketing / Robert East by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 E13c.
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5.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83420973 H393c 1998.
6.
Consumer Behavior : implecations for marketing strategy / del I Hawkins, Roger J Best, Kenneth A Coney by
Edition: 6th.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8342 H393c, ...
7.
Consumer behavior : theory and practice / C. Glenn Walters by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, Illinois : Richard D. Irwin, Inc., 1974
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 W235c.
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8.
Consumer Behavior and Culture : consequences for global marketing and advertising / Marieke de Mooij by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Thousand Oaks : Sage Publications, 2004
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 M817c.
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10.
Ethnography for Marketers : a guide to consumer immersion / Hy Mariampolski
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Thousand Oaks : Sage Publications, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.834 M333e.
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11.
Handlig customer complaints:turning challenges into opportunities / Jennifer Denham by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Sydney, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 D393h.
12.
Marketing management / Richard P. Bagozzi, Jose Antonio Rosa, Kirti Sawhney Celly, Francisco Coronel by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 B148m.
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13.
Wide-angle vision : beat your competition by focusing on fringe competetors, lost customers, and rogue employees / Wayne C. Burkan by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons, Inc., 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 B959w.
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