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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, 2010.Description: viii, 127 p. : ill. ; 23 cmISBN:
  • 9780415873758 (hardback : alk. paper)
  • 0415873754 (hardback : alk. paper)
  • 9780415873772 (pbk. : alk. paper)
  • 0415873770 (pbk. : alk. paper)
  • 9780203859865 (ebook)
  • 0203859863 (ebook)
Subject(s): DDC classification:
  • 658.802 22
Contents:
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
List(s) this item appears in: Marketing | Management | Human resource Management
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.802 N512m 2010 (Browse shelf(Opens below)) 01 Available (Restricted Access) 019981
Total holds: 0

Includes bibliographical references and index.

How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.

Marketing