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Social media audit : measure for impact / Urs E. Gattiker.

By: Material type: TextTextSeries: Springer Briefs in Computer SciencePublication details: New York : Springer, c2013.Description: ix, 106 p. : ill. ; 23 cmISBN:
  • 9781461436027
  • 1461436028
Subject(s): DDC classification:
  • 302.231 23
List(s) this item appears in: Social Science & humanities | Marketing | Media & Communication
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks Non-fiction 302.231 G263s 2013 (Browse shelf(Opens below)) 01 Not For Loan 024584
Total holds: 0

Includes index.

Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.

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