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1.
Consumer behavior and marketing action : instructor's manual / Henry Assael by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Ohio : South-Western College Publishing, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 A844i.
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2.
The Dartnell marketing manager's handbook / edited by Steuart Henderson Britt, Norman F Guess by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : UBS Publishers' Distributors Ltd, 1983
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.800202 D226.
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3.
The Dartnell sales manager's handbook / edited by John P Steinbrink
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : UBS Publishers' Distributors Ltd, 1989
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8100202 D226.
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4.
Handbook of international direct marketing / edited by John Dillon by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : McGraw-Hill Book Company Ltd., 1976
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 H236.
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5.
International marketing strategy : teachers manual / Chris Phillips, Isobel Doole, Robin Lowe by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Routledge, 1995
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.848 P558i.
6.
Overseas marketing guide for educational exporters
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : The British Council, 1987
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.80937 O 96.
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7.
Study guide : marketing / Joel R Evans, Barry Berman by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Macmillan Publishing Company, 1990
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 E 92s 1990.
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8.
Study guide to accompany Staton\Etzel\Walker Fundamentals of marketing / Thomas J. Adams by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill, Inc., 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 A218s 1991.
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