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Media analysis techniques / Arthur Asa Berger.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 4th edDescription: xv, 260 p. : ill. ; 23 cmISBN:
  • 9781412987769 (pbk.)
  • 9788132110132 (pbk.)
Subject(s): DDC classification:
  • 302.2301 22
Contents:
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
List(s) this item appears in: Media & Communication
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks Non-fiction 302.2301 B4961m 2012 (Browse shelf(Opens below)) 01 Not For Loan 024582
Total holds: 0

Includes bibliographical references (p. 247-251) and indexes.

Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.