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The handbook of media and mass communication theory / edited by Robert S. Fortner and P. Mark Fackler.

Contributor(s): Material type: TextTextSeries: Handbooks in communication and mediaPublisher: Chichester, West Sussex, UK : Wiley, 2014Description: 1 online resource (xxii, 960 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118591178
  • 1118591178
  • 9781118769973
  • 111876997X
  • 9781118770009
  • 1118770005
  • 9781306532174
  • 1306532175
Subject(s): Genre/Form: Additional physical formats: Print version:: Handbook of media and mass communication theory.DDC classification:
  • 302.23072 23
LOC classification:
  • P91.3
Online resources: Summary: This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media.
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Includes bibliographical references and index.

This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media.

Online resource; title from PDF title page (Wiley, viewed May 2, 2014).

Media and Communication