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1.
A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00064050 Recorded Books
Publisher: Hoboken : Wiley, 2013
Online access:
Availability: No items available.
2.
Accounting & auditing research and databases : practitioner's desk reference / Thomas R. Weirich, Natalie T. Churyk, and Thomas C. Pearson. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, ©2012
Online access:
Availability: No items available.
3.
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. by Series: Wiley and SAS business series ; 41.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011
Online access:
Availability: No items available.
4.
Business research methods / Alan Bryman, Emma Bell. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, 2011
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.0072 B916b 2011.
Lists:
5.
Business research methods. by
Edition: 8th ed. / William G. Zikmund ... [et al.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Processing Center 658.0072 B979 2010.
6.
Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid. by Series: Wiley and SAS business series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]
Online access:
Availability: No items available.
7.
8.
Ethnography for Marketers : a guide to consumer immersion / Hy Mariampolski
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Thousand Oaks : Sage Publications, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.834 M333e.
Lists:
9.
Handbook of international advertising research / edited by Hong Cheng. by Series: Handbooks in communication and media
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester : Wiley-Blackwell, 2014
Online access:
Availability: No items available.
10.
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
Edition: 2nd Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley, 2014
Online access:
Availability: No items available.
11.
The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : John Wiley and Sons, Ltd., 2014
Online access:
Availability: No items available.
12.
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins. by
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oakland: Berrett-Koehler Publishers, Inc, 2019
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 W334h.
13.
The internationalisation of research and development by multinational enterprises / Robert D. Pearce. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : St. Martin's Press, 1989
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: IMT Shelves (Level 4) 338.88 P3591i 1989.
14.
An Introduction to research methods: a handbook for business & health research/ M. Nurul Islam by
Edition: 4th ed
Material type: Text Text
Publication details: Dhaka: Mullick Brothers, 2018
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 001.42 I821i.
15.
Operations management / William J. Stevenson, Rochester Institute of Technology. by Series: The McGraw-Hill Series in operations and decision sciences
Edition: 13th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Education, [2015]
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.5 S843o 2018.
16.
Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : John Wiley & Sons, 2012
Online access:
Availability: No items available.
17.
Understanding business research / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00066735 Recorded Books
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Online access:
Availability: No items available.
18.
The Wiley Blackwell companion to tourism / edited by Alan A. Lew, C. Michael Hall, and Allan M. Williams. by Series: Wiley-Blackwell companions to geography
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons Inc., [2014]
Online access:
Availability: No items available.
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