Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: Computer filePublication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cm.cmISBN:- 9780078112058 (alk. paper)
- 0078112052
- 658.8 23
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reserve Shelf | Reference | 658.8 Z48s 2013 (Browse shelf(Opens below)) | 01 | Not For Loan | 020166 |
Total holds: 0
Includes bibliographical references and index.
Marketing