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Contemporary advertising / William F. Arens, Courtland L. Bovee by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Burr Ridge, IL. : IRWIN, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (8)Location, call number: General Stacks 659.1 A681c, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 A681c.
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2.
Contemporary advertising / Courtland L. Bovee, William F. Arens by Series: The Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1992
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 B783c.
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