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Contemporary advertising / William F. Arens, Courtland L. Bovee by Series: The Irwin series in marketing
Edition: 5th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Burr Ridge, IL. : IRWIN, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (8)Location, call number: General Stacks 659.1 A681c, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 A681c.
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Essentials of marketing / E. Jerome McCarthy, William D Perreault Jr. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Homewood, IL : IRWIN, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M123e. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 M123e.
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