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1.
Basic marketing : a global-management approach / E. Jerome McCarthy, William D. Perreault Jr. by Series: The Irwin series in marketing ; .
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : Irwin, 1993
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (7)Location, call number: General Stacks 658.8 M123b, ...
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2.
Contemporary advertising / William F. Arens, Courtland L. Bovee by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Burr Ridge, IL. : IRWIN, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (8)Location, call number: General Stacks 659.1 A681c, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 A681c.
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3.
Contemporary advertising / Courtland L. Bovee, William F. Arens by Series: The Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1992
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 659.1 B783c.
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4.
Essentials of marketing / E. Jerome McCarthy, William D Perreault Jr. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M123e. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 M123e.
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6.
International marketing / Philip R Cateora by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1990
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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8.
Strategic marketing / David W Cravens by Series: The Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 C898s.
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