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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a 2012.
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2.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault, Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin, 1990
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M113a.
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3.
Applications in basic marketing : clippings from the popular business press : 1994-1995 edition / E. Jerome McCarthy, William D. Perreault by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Burr Ridge : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M113a.
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4.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M123a 1991.
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6.
Basic marketing : a global-management approach / E. Jerome McCarthy, William D. Perreault Jr. by Series: The Irwin series in marketing ; .
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : Irwin, 1993
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (7)Location, call number: General Stacks 658.8 M123b, ...
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8.
Consumer behavior : theory and practice / C. Glenn Walters by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, Illinois : Richard D. Irwin, Inc., 1974
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 W235c.
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9.
Essentials of marketing / E. Jerome McCarthy, William D Perreault Jr. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M123e. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 M123e.
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11.
Global Marketing : foreign entry,local marketing,and global management / Johny K. Johansson by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin McGraw-Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 J65g.
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12.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 J65g.
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13.
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2013
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.84 A4541g 2013.
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14.
International marketing / Philip R Cateora by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1990
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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15.
International marketing / Philip R. Cateora by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.848 C359i, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.848 C359i.
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16.
International marketing / Philip R. Cateora, John M. Hess by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, Ill. : Richard D. Irwin, Inc., 1975
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8486 359i.
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17.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.84 C3579 2016.
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18.
Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 659.1 B427a, ...
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19.
Marketing : creating value for customers / Gilbert A., Churchill by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : IRWIN, 1995
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 C563m.
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20.
Marketing : text and cases / Harry L. Hansen by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, Illinois : Ricard D. Irwin, 1977
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 H249m.
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21.
Marketing / Eric N. Berkowitz
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Burr Ridge : Irwin, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M345.
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22.
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Burr Ridge, Ill. : Irwin, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.8 M345, ...
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24.
Marketing:creating value for customers / Gilbert A Churchill, J Paul Peter by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: USA : Irwin, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 C563m, ...
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25.
The marketing game / Charlotte H. Manson, William D. Perreault by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Sydney : Richard D. Irwin, Inc., 1987
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M398m.
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