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Marketing research : an applied approach / Thomas C. Kinnear, James R by Series: McGraw-Hill series in marketing ; .
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1983
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 K55m.
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2.
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Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt by Series: McGraw-Hill series in marketing and advertising
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill Book Company, 1963
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 L933m.
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