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	1.	Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch by Belch, George E Belch, Michael A Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a. Lists: Marketing, Media & Communication. Request article
	2.	Customer Relationship Management : emerging concepts, tools and applications / Jagdish N Sheth, Atul Parvatiyar, G Shainesh by Sheth, Jagdish N Parvatiyar, Atul Shainesh, G Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 C987. Lists: Human resource Management, Management, Marketing. Place hold Request article
	3.	International Marketing / Philip R Cateora, John L Graham by Cateora, Philip R Graham, John L Series: McGraw-Hill\Irwin Series in Marketing Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (5)Location, call number: General Stacks 658.848 C359i, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.848 C359i. Lists: Marketing. Place hold Request article
	4.	Marketing : concepts and cases / Michael J [et...al] Etzel by Etzel, Michael J [et...al] Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8 M345, ... Lists: Marketing. Place hold Request article
	5.	Services marketing : integrating customer focus across the firm / VallarieA Zeithaml, Mary Jo Bitner by Zeithaml, VallarieA Bitner, Mary Jo Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: NewDelhi : Tata Mcgraw-Hill Publishing Company Limited, 2000 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 Z48s. Lists: Marketing. Place hold Request article

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